What are your repressed desires and unmet fantasies? What is the dream that has been concealed by the mask of practicality and logic?

You are here to change the world. And your audacious idea, your purpose, your passion, is the vehicle. Your business deserves its own path forward, its own map, its own legends.

And that brings us to an uncomfortable truth…

The tried and true marketing strategies no longer produce fruit. The solution:

mythology before marketing

Before the marketing, before the advertising, before the public relations, there must be mythology. Legends of epic proportion. Storytelling that holds rapt attention.

Mythology is not merely a tale of the past but a prophecy of the future. An illustration of the hallowed ground we conquer together.

We remember in stories. We live in mythologies. We connect over tales of romance, woe, and adventure. So why do we allow our companies to communicate in marketing-speak? We push our companies into a noisy world only trained in an incomprehensible language. Is it any wonder they return bedraggled and empty-handed?

The one who controls the mythology controls all – past, present, and future.

The mythology dictates the meaning we attach to the past, what we see in the present, and where we go in the future.

Your team must speak as if the future is already the past. Your customers must want to be characters in this epic tale. Let’s give them a legendary mythology, shall we?

Tricia Nordby

Your Guardian Angel

Ms. Nordby has tossed aside the status quo her whole life. She is the first Young Alumna of the Year of the University of Wisconsin-Madison, researched her Honors Thesis at Harvard University and the Library of Congress, and was awarded best thesis of the year for work that “trounced the leading academics and turned the accepted narrative in American History upside down.”

In 1990, she was selected to represent Apple – arguably the world’s most powerful brand. This proved to be a defining period of her life.

In 1994, she founded a full-service agency, revolutionizing how organizational communications functioned for entrepreneurial upstarts and established powerhouse brands alike. Ms. Nordby was named Ernst & Young Entrepreneur of the Year Finalist, a Forty Under 40 Person to Watch, one of the Fast 50 CEOs of Minnesota Business, and awarded numerous national design titles.

Ms. Nordby partners with the game changers, the visionaries, the mavericks. To set up an exploratory conversation, please reach out: