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Award-winning Strategist, Writer and Designer

A BRAND'S GUARDIAN ANGEL

Tricia's foray into communications began at a little fruit company ... called Apple. While typical marketing tells an organization's story, great marketing inspires people to rewrite their own life stories. And, of course, Apple was doing exactly that. This bite of knowledge, from the world's best brand, forever guides Tricia's work.

Tricia took this perspective into medical technology marketing, and then founded a category-changing communications company with her husband, combining brand strategy and design with industry-leading print, packaging and mailing services. Their company served global organizations and entrepreneurial startups, conservative buyers and breakout CEOs. Two decades of business ownership gave Tricia invaluable experience, far beyond marketing, and a deep empathetic nature, far beyond design.  Gold Groves is the culmination of these years. The endpoint of one journey and the beginning of another.

 
 
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accolades


accolades


 
 

Accolades

and accomplishments

Ernst & Young Entrepreneur of the Year Finalist

A proud member of the original team who grew Caribou Coffee Company from the founders' baby 'bou to 200 stores

The strategist who achieved a 16% store comp change in one year, resurrecting a quick-casual restaurant group and positioning it for a profitable sale

Young Alumna of the Year, University of Wisconsin-Madison

Forty Under 40: People to Watch

Minnesota Fast 50: The State's  Fastest Growing Private Companies

 

designs featured in:

Communication Arts
STEP Inside Design – Best Idea of the Year
PRINT
AIGA

 
 
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education


education


 
 

Education

university of wisconsin-madison

Bachelor of Arts, Letters & Science Honors Program: American History, Journalism and Mathematics

Recipient of Scholarship to Fund Research at Harvard University and the Library of Congress

Best Undergraduate Thesis in the United States, Awarded by the Association of Educators in Journalism and Mass Communications

 
 
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philosophy


philosophy


 

I'll leave you with this thought...

 
 

We humans are hard-wired for awe

natural worshippers, seekers of hope, choosers of joy

And at the point we realize that we are the writer of our life story, and not merely the watcher, we are on the lookout for a guide who has seen the road ahead and knows where the gold grove lies.